Complete a simple process map in PowerPoint that can be copied as an image into an APA formatted Word document.  Conduct a simple analysis for one process category in your department or division at your company or select a Fortune 500 company department or division (i.e. Amazon, Google, or Coca Cola).  Be sure to identify stakeholders and discuss the key value-added activities recognized associated with a basic process map, using analysis results to identify gaps or opportunities for consolidating steps.  Lastly, discuss the product, costing, or price values based on recommended changes that would create cost-efficiencies or value-added benefit to the company stakeholders and end customer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Process Map Analysis

Complete a simple process map in PowerPoint that can be copied as an image into an APA formatted Word document.  Conduct a simple analysis for one process category in your department or division at your company or select a Fortune 500 company department or division (i.e. Amazon, Google, or Coca Cola).  Be sure to identify stakeholders and discuss the key value-added activities recognized associated with a basic process map, using analysis results to identify gaps or opportunities for consolidating steps.  Lastly, discuss the product, costing, or price values based on recommended changes that would create cost-efficiencies or value-added benefit to the company stakeholders and end customer.

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