Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
Conduct research to identify a company that has gone beyond e-commerce to develop an e-business environment via the use of information technology and networks to carry out business-related activities and operations. Describe briefly the scope of the company's e-business activities.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
Problem 1LO
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Conduct research to identify a company that has gone beyond e-commerce to develop an
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