Continuing in your role as an International Marketing Consultant and using USA and Suriname conduct an analysis of the Social, cultural, political, legal, and regulatory environments and discuss the differences likely to be experienced in expanding from the home market of Guyana.
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- Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?describe the advantages and disadvantages of the approaches to international marketing entry discussed in the chapterCritically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.
- You are operating in Trinidad and want to market your Petroleum Gas to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.International Marketing is not as easy as domestic marketing throw light on the statement with respect to the challenges faced in international marketing.Giving examples discuss how international marketing is quite challenging compared to domestic marketing.
- Culture has a great impact on international marketing. A marketer must have tostudy about the local culture in-depth before offering a product to them.Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the differentelements of culture for the international marketer.You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.You are operating in Jamaica and want to market your Hand Sanitizers to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.