Corporate Social Responsibility (CSR) refers to a business approach that integrates social and environmental concerns into its operations and interactions with stakeholders. CSR involves initiatives aimed at addressing social issues, promoting sustainability, and contributing to the well- being of communities. These initiatives may include philanthropy, environmental sustainability efforts, ethical business practices, employee volunteer programs, and community development projects. Implementing CSR practices can enhance a company's reputation, attract socially conscious consumers and investors, and foster long-term business sustainability.   Question: How does corporate social responsibility contribute to the overall reputation and long- term sustainability of a company?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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Corporate Social Responsibility (CSR) refers to a business approach that integrates social and environmental concerns into its operations and interactions with stakeholders. CSR involves initiatives aimed at addressing social issues, promoting sustainability, and contributing to the well- being of communities. These initiatives may include philanthropy, environmental sustainability efforts, ethical business practices, employee volunteer programs, and community development projects. Implementing CSR practices can enhance a company's reputation, attract socially conscious consumers and investors, and foster long-term business sustainability.

 

Question: How does corporate social responsibility contribute to the overall reputation and long- term sustainability of a company? 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing