Create brief notes on the following topics. Customer relationship management (CRM) refers to the process of managing customer relationships. Management of the Supply Chain with Enterprise Resource Planning (ERP) What are the advantages and disadvantages of each of these strategies?

Create brief notes on the following topics. Customer relationship management (CRM) refers to the process of managing customer relationships. Management of the Supply Chain with Enterprise Resource Planning (ERP) What are the advantages and disadvantages of each of these strategies?

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

ChapterC: Cases

Section: Chapter Questions

Problem 3.8A

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Create brief notes on the following topics.
Customer relationship management (CRM) refers to the process of managing customer relationships.
Management of the Supply Chain with Enterprise Resource Planning (ERP)
What are the advantages and disadvantages of each of these strategies?

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