Creative Homework/Short Project As an account executive with a market research firm, you are responsible for deciding on the type of research to be used in various studies conducted for your clients. for each of the following client questions, list your choices of research approaches. a. Will TV or mobile device advertising be more effective for a local bank to use in its marketing communication plan? b. Should a California winemaker operating on a national scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps? c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives? d. What existing features of an e-commerce site selling clothing to women are most important for making a purchase decision?
Creative Homework/Short Project As an account executive with a
for deciding on the type of research to be used in various studies conducted for your clients. for each of the following client questions, list your choices of research approaches.
a. Will TV or mobile device advertising be more effective for a local bank to use in its marketing communication plan?
b. Should a California winemaker operating on a national scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps?
c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives?
d. What existing features of an e-commerce site selling clothing to women are most important for making a purchase decision?
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
