Creative Homework/Short Project Imagine that youare building your own e-commerce site. Havinga keen understanding of the importance of de-fining and putting in place a set of conversionsand metrics in advance of launching the site, youhave incorporated the definitions and develop-ment of specific conversions for tracking into theplanning of the website. List which actions onthe site would indicate a conversion for track-ing purposes and how they would align with thegoals of your business. Because this is your web-site, feel free to assume the inclusion of any sortsof features or elements (conventional or uncon-ventional) that you believe would be valuable interms of the website's look and feel that wouldenable better tracking and analysis of marketingperformance.

E commerce is a very huge platform where people got the facility to exchange information like never…

Answered: Creative Homework/Short Project Imagine…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
(1) What currently unavailable service can you think ofthat could be offered on mobile phones? (2) Inaddition to the mobile phone itself, what other productelements (such as a website or phone accessories)would be required to launch such a service?
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Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the United States, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!
Develop a six-month Merchandise Promotion Plan Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the companyâ€™s researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organizationâ€™s promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the companyâ€™s website as well as contact the company directly for the information For instance, you may locate on the…
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