Creative Homework/Short Project. Sometimes advertising or other marketingactivities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.a. Toothpasteb. A home security systemc. A new automobiled. An online dating servicee. A health club membership
Creative Homework/Short Project. Sometimes advertising or other marketingactivities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.a. Toothpasteb. A home security systemc. A new automobiled. An online dating servicee. A health club membership
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Creative Homework/Short Project. Sometimes advertising or other marketing
activities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.
a. Toothpaste
b. A home security system
c. A new automobile
d. An online dating service
e. A health club membership
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