Crispo. co is a potato crisp manufacturing company with a brand image built on luxury it has an online shop and retails outlet. Crispo uses social media platforms such as Instagram and TikTok for marketing purposes. However, recently the company is worried about cretin trends that encourage their customer segment to avoid unhealthy snacks due to their propensity to cause obesity and as such is looking to control cost. How can big data analytics benefit Crispo.co in its focus on customer trends and cost reduction?

Crispo. co is a potato crisp manufacturing company with a brand image built on luxury it has an online shop and retails outlet. Crispo uses social media platforms such as Instagram and TikTok for marketing purposes. However, recently the company is worried about cretin trends that encourage their customer segment to avoid unhealthy snacks due to their propensity to cause obesity and as such is looking to control cost. How can big data analytics benefit Crispo.co in its focus on customer trends and cost reduction?

Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter11: Differential Analysis And Product Pricing

Section: Chapter Questions

Problem 3TIF

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