Critical Thinking M-commerce allows marketers toengage in location commerce when they can identifywhere consumers are and send them messages about aclose-by retailer. Do you think consumers will respondpositively to this? What do you think are the benefitsfor consumers of location commerce? Do you see anydrawbacks (such as invasion of privacy)
Critical Thinking M-commerce allows marketers toengage in location commerce when they can identifywhere consumers are and send them messages about aclose-by retailer. Do you think consumers will respondpositively to this? What do you think are the benefitsfor consumers of location commerce? Do you see anydrawbacks (such as invasion of privacy)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking M-commerce allows marketers to
engage in location commerce when they can identify
where consumers are and send them messages about a
close-by retailer. Do you think consumers will respond
positively to this? What do you think are the benefits
for consumers of location commerce? Do you see any
drawbacks (such as invasion of privacy)
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