Critical Thinking Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart phone or tablet instead of a desktopor laptop computer. How has m-commerce changedthe way consumers shop? What do marketers need todo now and in the future to better support their m-commerce customers? What do you think the futureof m-commerce will be?

M commerce stands for mobile commerce. M-commerce is defined as use the mobile to access the…

Answered: Critical Thinking Mobile commerce…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Mobile commerce (m-commerce) takes place via a smartphone or tablet instead of a desktop or laptop computer. How has m-commerce changed the ways consumers shop? What do marketers need to do now and in the future to better support their m-commerce consumers? What do you think the future of m-commerce will be?
Critical Thinking Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart phone or tablet instead of a desktopor laptop computer. How has m-commerce changedthe way consumers shop? What do marketers need todo now and in the future to better support their m·commerce customers? What do you think the futureof m-commerce will be?
Music stores have been a principal victim of the wide availability of 1 online music. Come up with a strategy on how a traditional seller of CDs can revive its business even in the era of MP3s, YouTube, and Spotify.
How does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo? Can CRM systems aid in online shopping?
How can technology help brick-and-mortar retailers compete against e-tailers?
Imagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples?
BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?
Research Digital Marketplaces now that Amazon has matured and has seen lots of competition come online. What do you think will be the next BIG thing in Digital/Online shopping going forward?
Today, traditional brick-and-mortar retailers are faced with competition fromB2C e-commerce. What are some of the benefits and limitations of B2Ce-commerce?
Investigate various factors that influence consumer trust one-commerce systems.• Discuss the different ethical factors that affect consumers'perspective towards e-commerce. You need to use at least 4 cases inthe discussion to add value to your discussion.
Describe FOUR (4) Digital E-Commerce platforms that the company uses to market its products or services. What effect does the digital platform have on the marketing strategy for generating business income?
What is the M-commerce? In what areas we see the impact of electronic commerce? Explain the impact of electronic commerce on direct marketing.

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