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1. Define marketing information system and marketing research.
2. Explain the four components of marketing information system.
Step by step
Solved in 3 steps
- 32. What is a marketing information system (MIS)? What types of information does it include?a. What is a marketing information system? b. what are the components of a marketing information system?1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.
- 12. What is a marketing information system (MIS)? Whatbtypes of information does it include?Outline one advantage and ice-cream company would have for an a. internal reporting system b. marketing intellegence system c. marketing research system d. marketing decision support systemDifference between Marketing dashboard and Marketing Metrics.
- Please classify the basic steps of the marketing research. Explain each of them.40 Select ALL the tools that are used when conducting an industry analysis. SWOT Analysis Porter's 5 Forces PESTEL Analysis Scenario AnalysisOutline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…