Describe the level of market orientation that currently exists in your company. How will a market orientation contribute to the success of your new product?
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Describe the level of market orientation that currently
exists in your company. How will a market orientation
contribute to the success of your new product?
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- Marketers must understand the current and potential environment in which the product or service will be marketed. Explain why?Discuss what are the most effective methods for developing a marketing plan for a new product or service that has no existing market or competition?It is sometimes argued that marketing is not of any value for the consumer.Respond to this assertion and also consider the benefit of marketing for the performance of the firm.
- What are the market segments? How would you plan on choosing your target markets and why?Think of a specific product or service and then formulate a concrete marketing strategies that can gain valuable feedback and how to improve your product or service that will meet the needs of your target market. Discuss.Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?