Despite companies engaging foreign agents and distributors in their distribution channel, unauthorized international traders are able to legally import various genuine products into Ghana. With relevant illustrations, discuss five (5) reasons why manufacturers should be worried.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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Despite companies engaging foreign agents and distributors in their distribution channel, unauthorized international traders are able to legally import various genuine products into Ghana. With relevant illustrations, discuss five (5) reasons why manufacturers should be worried.
 
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing