Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related the service marketing tool "Hubspot"
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Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related the
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- Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanationMention the dimensions of service quality in marketing.Services create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services.
- Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.Explain why services marketing are important to satisfy the customers in a service oriented business.Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?
- In marketing of services, managers must be conversant with the characteristicsof services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.State two characteristics of services. How do these two characteristics affect the marketing of services?Enumerate and briefly explain factors affecting the service expectations