Diamond City Amusement Park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Management also wants the total of television and radio placements not to exceed 80. Given an advertising budget of 2,500,000 pesos, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming prob
Diamond City Amusement Park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Management also wants the total of television and radio placements not to exceed 80. Given an advertising budget of 2,500,000 pesos, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming prob
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Diamond City Amusement Park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising alternatives, as well as the maximum number of placements available in each medium. Management also wants the total of television and radio placements not to
exceed 80. Given an advertising budget of 2,500,000 pesos, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem.
Transcribed Image Text:Type
Newspaper
Television
Radio
Shows
Maximum
Cost (in pesos) number
15000
100
22000
50
7500
50
1500
3
Exposure
(1000s)
80
120
45
10
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