Different Types of Problem Solving In this learning activity, we will develop skills related to distinguishing among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. We all work to solve problems in different ways, depending on the challenge we face. So do our target markets! Knowing how our customers approach problem solving gives us a key insight into how we can influence their behaviour using marketing. Your objective is to identify the most recent steps you've taken in your problem solving process. Think of three different types of purchases you have made in the last year. Use the table below to describe your process in relation to this specific problem solving process. Think carefully about which kind of product you place in each category! Routine problem solving-virtually a habit and involves little effort seeking external information and evaluating alternatives. Routine problem solving is typically used for low-priced, frequently purchased products. Number of brands examined Number of sellers considered Number of product attributes evaluated Number of external information sources Time spent searching

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Different Types of Problem Solving
In this learning activity, we will develop skills related to distinguishing among three variations of the
consumer purchase decision process: routine, limited, and extended problem solving. We all work to solve
problems in different ways, depending on the challenge we face. So do our target markets! Knowing how our
customers approach problem solving gives us a key insight into how we can influence their behaviour using
marketing.
Your objective is to identify the most recent steps you've taken in your problem solving process. Think of
three different types of purchases you have made in the last year. Use the table below to describe your
process in relation to this specific problem solving process. Think carefully about which kind of product you
place in each category!
Routine problem solving - virtually a habit and involves little effort seeking external information and
evaluating alternatives. Routine problem solving is typically used for low-priced, frequently purchased
products.
My product
choice is:
Number of
brands
examined
My product
choice is:
Number of
sellers
considered
Number of
brands
examined
My product
choice is:
Limited problem solving-involves the use of moderate information seeking efforts. It is often used when
the buyer has little time or effort to spend.
Learning Activity-Marketing 2150 Spring 2020
Chapter 3- Consumer Behaviour
Number of
sellers
considered
Number of
product
attributes
evaluated
Number of Number of
brands
sellers
examined
considered
Number of
product
attributes
evaluated
Number of
external
information
sources
Number of
product
attributes
evaluated
Number of
external
information
sources
Extended problem solving - means that each stage of the consumer purchase decision process is used,
including considerable time and effort on external information search and in identifying and evaluating
alternatives. It is used in high-involvement purchase situations.
Time spent
searching
Number of
external
information.
sources
Time spent
searching
Time spent
searching
Transcribed Image Text:Different Types of Problem Solving In this learning activity, we will develop skills related to distinguishing among three variations of the consumer purchase decision process: routine, limited, and extended problem solving. We all work to solve problems in different ways, depending on the challenge we face. So do our target markets! Knowing how our customers approach problem solving gives us a key insight into how we can influence their behaviour using marketing. Your objective is to identify the most recent steps you've taken in your problem solving process. Think of three different types of purchases you have made in the last year. Use the table below to describe your process in relation to this specific problem solving process. Think carefully about which kind of product you place in each category! Routine problem solving - virtually a habit and involves little effort seeking external information and evaluating alternatives. Routine problem solving is typically used for low-priced, frequently purchased products. My product choice is: Number of brands examined My product choice is: Number of sellers considered Number of brands examined My product choice is: Limited problem solving-involves the use of moderate information seeking efforts. It is often used when the buyer has little time or effort to spend. Learning Activity-Marketing 2150 Spring 2020 Chapter 3- Consumer Behaviour Number of sellers considered Number of product attributes evaluated Number of Number of brands sellers examined considered Number of product attributes evaluated Number of external information sources Number of product attributes evaluated Number of external information sources Extended problem solving - means that each stage of the consumer purchase decision process is used, including considerable time and effort on external information search and in identifying and evaluating alternatives. It is used in high-involvement purchase situations. Time spent searching Number of external information. sources Time spent searching Time spent searching
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