Q: What strategic motives did Yum Brands/KFC have when entering China?
A: Yum brands is the owner of established brands like KFC, Taco bell, Pizza hut etc. The industry it…
Q: VWhat steps could Scripps and Food Network take to avoid marketing myopia? Create a company motto…
A: Myopia is characterized as a lack of intellectual insight or creativity due to nearsightedness. As a…
Q: If a brand wants to measure the volume of its social media outreach, good measures to use include…
A: The correct answer is the number of impressions or views. It is option number 3.
Q: a menu item categorized as a plough horse should be retained on the menu but should be relocated,…
A: A tool utilized to analyze a menu through estimating contribution margin and sales volume for every…
Q: ho is my secondary market is my primary target is people who watch the NFL ages 18 to 49
A: Primary and secondary market are the two types of market, which any company tries to capture. The…
Q: netflix has made thousands of streaming videos available toits subscribers. How does this strategy…
A: Every company creates business model to align all its operations to achieve certain there are…
Q: Describe the importance of consumer rights in today’smarketing activities.
A: Consumer rights provides the legal framework to customers in the market. It ensures that no…
Q: Discuss the impact of the technologicalenvironment on a firm’s marketing activities.
A: The business environment of a business comprises many variables and the technological environment is…
Q: Identify strategic alternatives and know a basic outline for a marketing plan
A: Strategic alternative come from testing from market analysis, which is a precursor to making your…
Q: the Yum Brands/KFC approach be successful multi-nationally
A: In every capitalistic environment the company will seek for growth. This growth will help it to…
Q: Do you think corrective advertising works? Evaluate the three corrective messages described in the…
A: Introduction Advertising alters women's perceptions and feelings about a business by employing…
Q: Give possible reasons why would the sender receive small window advertisements?
A: Introduction:- Short adds adverts, often known as short adds, are a type of internet advertisements…
Q: Find and copy or describe an ad that you feel is misleading. Explain why
A: Advertisements are important for business firms. Because of advertisement, firm is able to increase…
Q: Distinguish between strategic planning andtactical planning.
A: Firms in a commercial setting utilize a variety of tactics to survive, compete, and expand in the…
Q: Which is larger, B2B or B2C e-marketing?
A: E-marketing is evolved with e-commerce activities where business is required to perform their…
Q: Can our product satisfy different needs or motives in different people? What needs are involved?…
A: Motivation is an internal urge or pushes to behave in order to meet a need. A goal-oriented person…
Q: What is happening in the business world today, it could be focused in marketing or business in…
A: Marketing is the tool used by business operations to communicate their output to end-users.…
Q: Explain what are the 6 criterie mentioned most often when selecting a good company brand name?
A: A brand name is common noun applied by the company to a particular product or service. It is one of…
Q: Prior to launch, it enables the entrepreneur to examine and scrutinize the prototype and provide…
A: The correct option is 1) Prototype testing Before launching it allows the customers to test the…
Q: Differentiate among routinized responsebehavior, limited problem solving, andextended problem…
A: Customer is a person who takes part in the exchange with the company. He will create value for the…
Q: Do various demographic or social-strata groups (age, gender, urban/suburban/rural, occupation,…
A: INTRODUCTION: Consumer behavior is the learning of individuals, groups, or organizations and all…
Q: What are the major regulatory issues with respect to products?
A: Regulatory issues are important related to various products. These regulatory issues, ensure the…
Q: What future management and marketing actions should be taken to ensure the success of the goat…
A: Introduction: Being one of the oldest enterprise, Goat farming still remains one of the most…
Q: ._______ A person who takes the risk and invests in abusiness.
A: An entrepreneur is someone who begins a new business and takes on the bulk of the risks while also…
Q: Outline the economic factors that affect marketingdecisions and consumer buying power.
A: Marketing environment tend to affect the business working ability in profitable manner. The…
Q: What is the function of social mediamonitoring?
A: Social media calls for collaboration of brand and product with that of its potential customers. The…
Q: What are the three essential features of social mediamarketing?
A: Modern marketing is based upon holistic approach that aims for connecting with customers through…
Q: Explain cause-related marketing
A: Marketing involves creating a unique message. This unique message has to be communicated to the…
Q: One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited…
A: Email marketing is a component of direct marketing methods. Direct marketing means contacting the…
Q: The online store would like to find which customers are potential value contributors to their sales,…
A: "Since you have asked multipart questions so we will solve the first three questions for you. If you…
Q: Research a company such as L.L. Bean or MondelezInternational (formerly Kraft Foods) that has a…
A: A company will create products for consumers to solve their problems. Few companies arrive in the…
Q: Discuss product life cycle in detail with the help of practical examples?
A: Ans. Introduction Product life-cycle means the time period a product is introduced to the…
Q: s it wrong to use company e-mail for personalreasons?Yes No
A: Company e-mail is the professional e-mail address given to the employee to fulfil the job related…
Q: What are the advantages of a joint-venture entry mode for a company from Zambia over entering…
A: Entry through Joint venture mode means that the company comes in partnership with other one or more…
Q: What is a strategic alliance?
A: A partnership or cooperation among two or additional entities to undertake forward initiatives for…
Q: If a firm’s sales revenues exceed its expenses, the firm has earned a profit.True or False
A: Marketing is deemed for the purpose of sales of the business. It means entire marketing planning and…
Q: What are the basic questions a companyshould ask itself when planning a website?
A: Although the process of creating a website is relatively straightforward, there are a few important…
Q: Hotel chains see millennials as critical to their financialgrowth. What are some reasons why?
A: People who were born around the same years comprise a generation. These people have many things in…
Q: Identify the personal determinants ofconsumer behavior.
A: Consumer is a person who will consume the products and services created by thecompany. he'll take…
Q: What is B2B e-marketing? How large is itrelative to consumer e-marketing?
A: Marketing has a company to build customers and retain them. There are various activities in…
Q: There are three factors that add value to the brand as perceived by consumers. Conduct research on…
A: The chosen apparel brand is Reebok. Reebok understands the value of establishing great apparel and…
Q: Hewlett-Packard Corporation and Dell Computer use product differentiation in the marketplace.True or…
A: Competition in marketing implies a rivalry that has the intention of deriving higher sales than its…
Q: The social–cultural environment can have a strong influence on the decisions marketers must make.…
A: There are firms who specialize in animal food business. On the other hand, there are animal rights…
Q: What vital question do marketers ask whendeveloping strategies for a SMM plan?
A: A marketing plan is designed to know on what channels will be used to promote the product. Rather…
Q: Discuss the importance of setting goals anddeveloping strategies, including targeting anaudience,…
A: Social media marketing is the use of social media and social networks to promote a company's…
Q: All of the following factors influence media selection EXCEPT: O Rating points O Promotional…
A: All of the following factors influence media selection except: 1. Rating points 2. Promotional…
Q: What are social-networking sites?
A: Digital marketing is operated through online based technologies for ensuring product information…
Q: Improvements for transportations
A: Transportation refers to the system or process wherein a seller or a manufacturer or simple a person…
Q: What is the significance of a tour guide in the tourism system?
A: Introduction: Meaning of tour guide: Tour guide is the person, who shows and explains about the…
Q: Would it be useful to focus on specific adopter categories?
A: Adopter categories categorise customers based on their readiness to test a new idea or product. The…
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- What guideline was established to ensure a consistent approach to select decisions in pre-employment?Discuss the difference between programmed and non-programmed decision preferably with examples.Why is Maslow's hierarchy of needs important? What are some of the weaknesses of Maslow's theory? What is at the top of Maslow's hierarchy of needs?