Discuss any counter-responses made by the online community. Clearly indicate to which degree the organisation’s ‘message’ impacted positively on the organisation’s reputation.
Discuss any counter-responses made by the online community. Clearly indicate to which degree the organisation’s ‘message’ impacted positively on the organisation’s reputation.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Question 2.3)
Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional
campaigns, including a discussion of how they are being discussed in the media due to their
reputational crisis. In your analysis:
• Discuss any counter-responses made by the online community. Clearly indicate to which
degree the organisation’s ‘message’ impacted positively on the organisation’s reputation.
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