Discuss Estee Lauder's current level of vertical integration, horizontal integration, and diversification. Discuss the organizational forms they have used to pursue corporate strategy – mergers and/or acquisitions, strategic alliances, etc. Why do you think they have chosen those methods?

Discuss Estee Lauder's current level of vertical integration, horizontal integration, and diversification. Discuss the organizational forms they have used to pursue corporate strategy – mergers and/or acquisitions, strategic alliances, etc. Why do you think they have chosen those methods?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Discuss Estee Lauder's current level of vertical integration, horizontal integration, and
diversification. Discuss the organizational forms they have used to pursue corporate strategy – mergers and/or
acquisitions, strategic alliances, etc. Why do you think they have chosen those methods?

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