Q: how can RFM brands can become a global company? And why do you think RFM can go global? Be specific ...
A: Getting global can be a challenge due to increased competition but at the same time, it gives small ...
Q: What are three options that could be used in a project based on the decision tree structure? What ap...
A: Decision Tree - A decision tree is a predictive representation of all possible solutions to a questi...
Q: Boy Bawang, Marty’s vegetable chicharron, and similar snacks became popular and successful via outd...
A: For a marketer, it is significant that he understands what motivates the customers to buy things. Ge...
Q: Describe several (at least 4) total products that are more than their direct physical features.
A: Physical Features refer to tangible attributes of a product such as colour, size, weight, volume, sm...
Q: What are the external factors that can influence Dove (Soaps)?
A: Before we move on to answer the question let us first know the terminology used that is External Fac...
Q: 6. There are three primary operational processes involved in digital marketing. Which of the stateme...
A: Customer acquisition is the process of bringing new customers or clients to your business. A custome...
Q: When you shop online for merchandise, how much time do you spend browsing versus buying? When you sh...
A: A drastic shift in the consumer behavior can be seen and inclination towards online purchasing is co...
Q: ABC would like to improve its sales volume. It may set the following key performance indicators to b...
A: There are several key performance indicator in order to better understand the sales volume. The deta...
Q: 5. The marketing manager of a large truck manufacturer was surprised to learn that the price lists g...
A: Compliance has a simple definition. It merely follows the laws, rules or regulations. The government...
Q: Analyse how consumer laws influence marketing strategies.
A: Consumer – An individual who buys products or services from manufacturers, wholesalers, or retailers...
Q: Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), sta...
A: My most recent purchase was an Apple mobile phone (I phone 13 pro max). It is very expensive to purc...
Q: List three companies that would be considered to be in an oligopoly. How much was spent by each of t...
A: Oligopoly - a situation of limited competition in which a market is shared by only a few manufacture...
Q: Music stores have been a principal victim of the wide availability of 1 online music. Come up with a...
A: Spotify provides free streaming services, and people can enjoy listening to music. The top instituti...
Q: Define competitive pricing?
A: Competitive pricing the pricing method in which the company or business sells their products and ser...
Q: What are the two enterprise systems to which they are connected, and how do they interact with those...
A: Enterprise System -Business systems are typically built up to provide far-reaching information, util...
Q: Define Optional product pricing?
A: Optional product pricing occurs when a company decides to offer their product at a significantly low...
Q: Your firm is planning to begin marketing a consumer product in several global markets. You have been...
A: All marketing research should be detailed as it helps the person who is taking reference from the re...
Q: Distinguish product mix breadth from product line depth.
A: A product has features and benefits that are displayed or communicated to the customers. The display...
Q: Give example to intangibility.
A: By selling the products and services to the customers, the organizations are earning money.The peopl...
Q: Briefly explain the Basic OB Model
A: The organizational model of organization is a basic structure that demonstrates the relationship bet...
Q: Five Step of the Consumer Decision Making Process are
A: The five steps of consumer decision making process are discussed as follows-
Q: The most crucial part of using a CRM system is the work you do before it is deployed. Discuss all th...
A: It’s important to set up a CRM strategy with clear objectives because it will help you understand ho...
Q: With reference to the Popchips case study, explain the concept of ‘focussed differentiation strategy...
A: Before we proceed to answer the question let us first know the meaning of the terminology used i.e. ...
Q: How has social media influenced the hospitality and tourism industries and its stakeholders. Define ...
A: The social media nowadays is the most influencing aspect for any business or organisations as people...
Q: If a resource or capability is valuable and rare but not costly to imitate, exploiting this resource...
A: Resources are considered to be valuable additions that strengthen a firm's overall position in the m...
Q: Distinguish product mix breadth from product line depth?
A: There are several reasons why a company may decide to change or modify its product mix breadth. Thes...
Q: Define POTENTIAL DEMAND?
A: Demand is the quantity of a commodity that a consumer is willing to purchase at each possible price ...
Q: What is the brand extension of Zara?
A: Zara is a luxury apparel retail store which is headquartered in Spain. The company was founded in 19...
Q: kindly write a summary on code of ethics
A: Ethical conduct is usually viewed as behavior that is suitable for people of the community as a whol...
Q: How different is the packaging of KIND bars from that of other snack bars? Is it superior? How about...
A: Kind LLC is a food manufacturing company originating from New York, basically offers Kind Snacks, He...
Q: Do some research and find a company that has done a good job establishing brand equity. Describe whi...
A: Brand Equity is the value of the brand that is created in the minds of the customer. Brand equity is...
Q: What is the difference between a technology-push and a market-pull product? How should this impact t...
A: To create a market is to create a demand in the market through marketing activities. These marketing...
Q: 3. Give an example of a product that challenges the market leader by offering a slightly lower price...
A: A company becomes a market leader when its products are getting sold in the maximum quantity and far...
Q: Explain the varying types of international strategies Nestle can choose from when pursuing the inter...
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If ...
Q: what does it refers red wine has a "Good backbone," what do they mean?
A: Wine BackBone - A wine with good backbone has a respectable "structure" - that is, its body, sharpne...
Q: Identify the positive factors that affect both profitability and turbulence of the Malaysian food re...
A: The profitability and turbulence in the Malaysian food retailing business industry due to the Covid ...
Q: What are the success strategies of Social Media Marketing ?
A: Summary - In today's competitive business world Social Media becomes an essential element for busin...
Q: What are the steps that you will recommend to Amazon which assist in the successful building a prosp...
A: About Amazon Company - Amazon.com, Inc. is a global innovation company based in the United States th...
Q: In establishing a successful customer relationship and stay competitive in the market, Amazon should...
A: Amazon is among the world's best E-commerce platform and the most dominating position in the world, ...
Q: Specifically explain the reason why RFM Corporation can become a global company. Then explain how ca...
A: The RFM corporation is a public company which deals into foods and beverage industry and it is based...
Q: Art & Science of determining good or bad/ right or wrong moral behavior of a single or group of peop...
A: Answer - Ethics. With the human evolution and further socialisation, human beings developed certain...
Q: What is the difference between product depth and product breadth?
A: A product has features and benefits that are displayed or communicated to the customers. The display...
Q: Why should we censor/ban hate speech ? Provide details and examples
A: Since the question type maybe ambiguous in nature however we will be focusing on answering the quest...
Q: briefly explain each of the following 5 area why we need to apply information technologies in each a...
A: Information technology means collection of information from different sources and evaluating the col...
Q: explain what is brand extension. ?
A: Summary Introduction : Brand Extension refers to the process establishing brand name in new product...
Q: Explain how to relate the relationship between product characteristics, customer and supplier involv...
A: New product means original products, product modification and product improvements that the firm de...
Q: Service Marketing question/ Discuss the four type of complainer.
A: Summary Introduction : Complainer in marketing refers to the customer's who are not satisfied with t...
Q: Why ambiance setting important?
A: There's a lot that takes to create a restaurant successfully. the standard of the food, also because...
Q: Why do we need to know the family life cycle of our customers? 5 SENTENCES EACH ONLY NO GOOGLE PLEAS...
A: Knowing the family life cycle of customers is very important as this helps the businesses to know an...
Q: stinct motivating factors or driving forces that establish the need to develop a new or redesigned p...
A: Product portfolio with the company is the total number of products which a company have. They can so...
Discuss the Consumer Buying Decision Process: the 5-stage Model (using a
particular product/ service or brand as your example).
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.Is positioning of products a determinant of future purchase by consumers? Cite at least 3 examples to support your reasoning.4-1. What is the first stage in the consumer purchase decision process?
- Suppose you want to buy a Laptop and a tooth paste. By keeping in mind the consumer decision making process. Define the purchase process usedWhat is customer lifetime value and why is it important? Justify your answer.All consumer buying decisions generally fall along a continuum of three broad categories. Name them?
- List the Psychological influences on Consumer Buying Decisions?Explain the Buying Situations. Give practical example for each.The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation