Discuss the differences between and relative merits of trend extrapolation and structural analysis as a way of conducting a market analysis.
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Discuss the differences between and relative merits of trend extrapolation and structural analysis as a way of conducting a market analysis.
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- Define what is Qualitative method of forecastingDiscuss the methods that are used to develop the forecasting methodology?Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?
