Chapter17: Personal Selling And Sales Management
Section: Chapter Questions
Problem 6LO
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Question
Discuss the key differences between relationship selling and transactional selling
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Step 1
The basic relationship of a buyer and the seller is based on the sales representatives who are dealing with the consumers. It tries to find out the viewpoint of a buyer towards the salesperson. The salesperson is generally seen as the reputation of the company. There are two types of selling relationship & transactional.
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