Discuss the key differences between relationship selling and transactional selling

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter17: Personal Selling And Sales Management
Section: Chapter Questions
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Discuss the key differences between relationship selling and transactional selling

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The basic relationship of a buyer and the seller is based on the sales representatives who are dealing with the consumers. It tries to find out the viewpoint of a buyer towards the salesperson. The salesperson is generally seen as the reputation of the company. There are two types of selling relationship & transactional.

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