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Discuss the online value proposition for Disney Plus?
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- BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?Determine the three categories of companies that would have a difficult time competing successfully in the world of online shopping.Based from your observation, can Disney Plus compete with other streaming video online?
- Instructions In this assignment you are asked to review the Mini Case below and answer the discussion questions based on your understanding of marketing channels Online, Mobile, and Social Media Marketing: Fabletics Changing Channels According to the Fabletics company website, www.fabletics.com, “JustFab Inc. co-CEOs Don Ressler and Adam Goldenberg launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace. There were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013. Fabletics, a division of Just-Fab, offers affordable, high-quality, and stylish workout clothes including yoga pants, leggings, joggers, tops, tees, and more for women and men at every fitness level. After being in business just a few short years, the company ranked number 98 in the Internet Retailer 2015 Top 500 Guide with revenues of US$150…Yes Covid 19 has a drastic impact on various industries, Yet it’s a great opportunity for many SMEs to explore the new digital transformation movement to launch their startups, your friends came to you for help in establishing Mobi Car a mobile application and web platform offering booking services for Car care and car wash service at your door steps , covering various destinations and , customized by interest , price scheme and offering loyalty programs. They are still new to the online marketing concepts so what kind of advice you can provide on : Avoiding the 10 myth of the online world? What could be the competitive edge they can build on their marketing plans among other competitors ? What could be the possible ways to collect the desired fees for their services.How much time do you spend browsing versus buying when you shop online for merchandise? How much timedo you spend browsing versus buying when you shop in a merchandise store? Explain your responses.
- American giant is an e-commerce phenomenon: Its sweatshirts, t-shirts, and polo shirts, almost entirely sourced and produced in North and South Carolina and sold only via the web, are comfortable, flattering, durable, and popular with a fanatical fan base. CEO Bayard Winthrop says its business has tripled each year since its launch in 2012. The company’s products routinely sell out and can be back ordered for weeks. And Slate spoke for many fans when it called American Giant’s primary product “the greatest hoodie ever made.” Q. Identify two market segments you think American Giant should target with their hoodie product; for each segment, describe their profile using market segmentation variables. Write a positioning statement for American Giant that is targeted to one of the segment you just identified. Other than competition, what factors might cause American Giant to reposition to its product?On your own or with a classmate, identify, draw, and explaina reverse channel with which you are familiar. What purposedoes this reverse channel serve for businesses? For the community? For consumers?PART 2: SHORT ANSWER QUESTIONS Question 1 Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer. Question 2 20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of…