Discussion Question #1: What variables need to be considered while developing a list of potential countries? Discussion Question #2: Which market entry strategy you would suggest most suitable to enter into the global market and why?
Q: 19. Question 19 options: According to ................ theory, by vertically integrating backward…
A: Backward integration is a business strategy in which a firm buys or gains control over some other…
Q: Explain this: Goal 9: Industry, Innovation and Infrastructure. Technological progress is also key…
A: Increase in the technology and technological aspects is all the domains of economy is now the new…
Q: There are nine crucial elements to an e-commerce process architecture, which is the basis for…
A: Ecommerce has assisted businesses in establishing themselves in a wider market by providing cheaper…
Q: Why did Chinese customers and ethnic Chinese people across the globe responded so negatively to…
A: Truth, fairness, and equity in messaging and consumer experience are all hallmarks of ethical…
Q: Conduct research to identify a company that has gone beyond e-commerce to develop an e-business…
A: Electronic commerce, mostly known as E-commerce, is trading in products or services conducted…
Q: Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a…
A: Online stores and websites that are utilized for online shopping are referred to as having an online…
Q: In two paragraphs answer the following with no plagiarism please. What do you think the impact of…
A: When promoting their products, Amazon and other online marketplaces use a range of conventional…
Q: Describe the role of marketing research in understanding how consumers’ perception of trends impacts…
A: Marketing Research - A broad research concept that includes research into new products, modes of…
Q: Think about how marketing might have evolved ten years ago if big data and predictive analytics had…
A: Data illustrates a series of variables, which are needed to create results and it can be in the…
Q: Question 2.2) Focusing on Promotion, critically analyse the gaming company Activision Blizzards…
A: Introduction: Activision blizzard is an US Based video gaming company, which is facing negative…
Q: business intelligence from analytics most significantly?
A: A business process is the collection of tasks that are interlinked with each other to accomplish…
Q: You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from…
A: Sales funnel is a visualization too, through which an organization observes their target…
Q: Marketing Mix choose a product that you have purchased recently. Research and investigate this…
A: The chosen product is the Uni Ballpoint pen. Product Strategy It is a convenient item since it is…
Q: Write about the role of advertising agencies ?
A: Advertisement refers to the marketing strategy where the companies promote their products and…
Q: 3. If someone starts a small business and never needs to hire employees, can they be called an…
A: An entrepreneur is defined as an individual who generates new business ideas and converts them into…
Q: Numerous facets of our society have been significantly impacted by the Internet. What are the…
A: Technology has fundamentally impacted the way we communicatein such countless ways. It has likewise…
Q: Please help me in finding this question answer. Complete the exercise with the impact of the…
A: Marketing Operational activities are the backbone of marketing activities, events, promotional…
Q: What would you recommend Zihan do to create a proper balance between the 4Ps (integrated marketing…
A: As Zihan is planning to open a bakery shop, it is crucial to keep a balance between all the elements…
Q: Does Reebok pursue an intensive, an exclusive, or a selective distribution intensity strategy? Would…
A: Distribution can be intensive where the company can use all the retailers available to sell its…
Q: study of techniques for obtaining evidence from social media platforms.
A: It is not surprising that social media has a big impact on government investigations and criminal…
Q: How do firms develop strong strategic partnerships with their marketing channel partners?
A: A strategic business partnership is a long-term business connection that aims to create mutual…
Q: What is "Cloud Computing" and why is it essential for resource management
A: Cloud computing is the process through different services are provided with the help on internet.…
Q: There are currently three (3) approaches to marketing decisions are : Marketing Concept Approach,…
A: Marketing concept approach - In this approach a firm analysis customer needs by implementing…
Q: and technology are the essential ingredients for innovation process or chain. (Jamieson 1998). To…
A: Products and services are created to solve our problems and provide value to customers. Company will…
Q: For each of the following consumer products, identify the type ofvertical marketing system used, and…
A: A vertical marketing system is a kind of integration between the various distribution channels. In…
Q: some of the n Pricing method ? rits and demerits OT
A: A pricing strategy is a method to attract customers by giving the best price for the product or…
Q: s of in
A: The actions a business takes to encourage the purchase or sale of a good or service are referred to…
Q: 5. How can an organization’s culture be a source of SCA? 6. Describe how each of the six types of…
A: A group of resources, characteristics, or skills that enable a firm to outperform its rivals in…
Q: E-commerce has been more and more popular recently. What are the main factors that contributed to…
A: Ecommerce, often known as electronic commerce or online commerce, is the purchase and selling of…
Q: Why might a big company like Lenovo want to develop strategicpartnerships with locally owned…
A: Members from the distribution channel anticipate certain things from their relationship with the…
Q: does data warehousing's "Hybrid Approach" really mean? What does data warehousing's "Hybrid…
A: Data mining is the process of sorting data from large data sets to identify patterns and…
Q: It's unclear what sets EDGE apart from other training software in terms of project development.
A: Edge is a member of the 100,000 Opportunities Initiative, a federal programme that seeks to hire and…
Q: discuss why it is important for a firm to study consumer behavior ?
A: Introduction : The field of consumer behavior analyses the decisions customers make while deciding…
Q: 6.
A: Business operation refers to activities that every business engages in to conduct its work and task…
Q: Give a brief summary of the company's e-business operations
A: An online business is a business conducted fully and entirely on the internet. These online…
Q: How significant is cloud computing in the e-commerce industry?
A: Introduction Cloud computing provides various computing services through the internet, such as…
Q: what makes Burberry's digital approach so successful?
A: Burberry is without a doubt one of the most successful luxury brands and one of the best instances…
Q: Ethical issues are important in Marketing
A: Brands can engage prospects with high trust, customer loyalty, a sizable market share, higher brand…
Q: Answer these questions: 1. Imagine that you had a choice between an advertisement for your condo…
A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…
Q: Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and…
A: Promotion is a type of communication which bridges the gap between the buyer and seller. The seller…
Q: Write about the concept of Product division structure I Marketing and also about its uses ?
A: Introduction :- Product division structure denotes to a firm's divisional structure for…
Q: 09 What is a marketing information system (MIS)? What types of information does it include?
A: Marketing information system is a system that provides information to support the marketing…
Q: Which category of variable would be useful for comparing COVID-19 incidence rates across states? O…
A: Whenever any research is conducted, it is implemented with the help of variables. Variables vary in…
Q: about prestigious colleges being overrated
A: Reputation is the perception of the individuals of the company operations. For example, an…
Q: s the possibility of using an FMS imply?
A: A business unit is a division within the company that develops and implements its own processes from…
Q: What are Ashley Stewart’s bases for sustainable competitive advantage?
A: Competitive advantage refers to factors that allow a company to produce goods or services more…
Q: Sales promotion is bridge covering the distance between promotional advertising and field selling ?…
A: What is a sales promotion? A sales promotion is a marketing task that is designed to grow your…
Q: You have been hired by a regional supermarket chain as the candy andsnack buyer. Your shelves are…
A: Merchandizing is the activity of making things available to buyers at retail facilities, typically…
Q: own words, outline any three advantages of a differentiation strategy in terms of Porter’s five…
A: Business strategy is a clear set of plans, actions, and objectives to perform a business task and…
Q: Why there is need for managing talent in an organisation ?
A: By using talent management, employers may find and create a staff that is as productive as possible…
Case Study: Read the following Case study-
From a small kiosk in a shopping mall established in 1997, Dr Cafe has become one of the leading coffee-shop chain in the Middle East with over 600 branches in the world. Dr Cafe success has built upon its popularity among young and trendy people and its unique approach of selecting the "best beans" in the world. Between 2008 and 2010, Dr Cafe has continued its aggressive expansion to Malaysia and Singapore with more branches in sight. In fact, in its plans for 2030, Dr Cafe has set its vision to expand globally and increase its network to over 30,000 branches!
The marketing department has been assigned by Dr Cafe's CEO to investigate and propose possible options for expansion into a completely new area; Europe.
Being a student of marketing management, how you can help to the marketing manager in this regard with the following questions.
Discussion Question #1: What variables need to be considered while developing a list of potential countries?
Discussion Question #2: Which market entry strategy you would suggest most suitable to enter into the global market and why?
Step by step
Solved in 2 steps
- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?Case Study: H.B. Fuller Uses Supplier Visits to Narrow the Supply Base H.B. Fuller Corporation illustrates how first-hand information gained through supplier visits plays a large part in narrowing the supply base. Latin America sourcing manager Roy Calderón of H.B. Fuller narrows down his list of suppliers by obtaining first-hand information. Whenever possible, that means touring supplier plants and interacting with the supplier’s staff. “I have a technical and manufacturing background, so I first try to understand the logistical and manufacturing capabilities of a supplier, as well as their quality assurance process and systems,” says Calderón. What he sees at a supplier’s plant helps him determine how much H.B. Fuller, headquartered in St. Paul, MN, can expect from that supplier in the way of consistent quality. Calderón scrutinizes the plant’s infrastructure as well as its production staff. “Morale and work environment is hard to put into hard numbers or dollars, but it needs to…
- Case Study: H.B. Fuller Uses Supplier Visits to Narrow the Supply Base H.B. Fuller Corporation illustrates how first-hand information gained through supplier visits plays a large part in narrowing the supply base. Latin America sourcing manager Roy Calderón of H.B. Fuller narrows down his list of suppliers by obtaining first-hand information. Whenever possible, that means touring supplier plants and interacting with the supplier’s staff. “I have a technical and manufacturing background, so I first try to understand the logistical and manufacturing capabilities of a supplier, as well as their quality assurance process and systems,” says Calderón. What he sees at a supplier’s plant helps him determine how much H.B. Fuller, headquartered in St. Paul, MN, can expect from that supplier in the way of consistent quality. Calderón scrutinizes the plant’s infrastructure as well as its production staff. “Morale and work environment is hard to put into hard numbers or dollars, but it needs to…Case study: MĪHĪ CANNABIS: PLANTING THE SEEDS FOR A NEW RETAIL CANNABIS BUSINESS IN CANADAGiven the inability to differentiate the organisation based on the products it sells, Mīhī should perhaps consider a service excellence strategy or any other market-related strategy or portfolio models to establish a differentiated value proposition. Explain how Mīhī might leverage service excellence and/or other market-related strategy models to establish a differentiated value proposition within the retail cannabis industry. DO NOT USE AI TO DETERMINE THE ANSWER.Q1) solve the following mcqs a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?" Provide assistance to displaced workers Help survivors thrive Both A & B More Communication is significant b) Rational decision-making approach ideally implies ______ decisions. Programmed Non-programmed Rational Non-rational
- Q1) solve the following mcqs a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?" Provide assistance to displaced workers Help survivors thrive Both A & B More Communication is significant b) "An army officer gives his directions on a certain task, his cadets are compelled to follow his instructions. This is an example of ___. " Expert Referent Reward Legitimate c) _____ is the person who serves as one of the key persons in managing change initiatives. Change agent CEO CFO CIOAssess the attractiveness of the quick service industry (QSR) in Tim Horton’s domestic market.With reference to the case study, outline the reasons Ellie had for favouring single sourcing as opposed to multiple sourcing
- attractiveness of the quick service industry (QSR) in Tim Horton’s domestic market.CASE STUDY FashionValet: Penetration in West Asian Market and Collaboration with Brunei Princess FashionValet, Malaysia’s first online fashion store, aims to penetrate the West Asian Market as it sees high market and consumer demand coming from the region. Its founder, Vivy Yusof said apart from Malaysia, the high demand from West Asia was also due to Fashion Valet’s product and fashion offerings that suit the local community’s taste. She said the company already has established existing customers and plans to penetrate the business into West Asia to serve its loyal consumers. “As the growing e-commerce operators, business models need to change to remain relevant and viable. So, the choice to penetrate the West Asian market is one of the plans for the growth for FashionValet in continuing to provide value for our customers,” she said after the discussion session titled ‘Driving High Impact Entrepreneurs’ in conjunction with the 10th CIMB Malaysia Corporate Day 2018 organized…CASE STUDY FashionValet: Penetration in West Asian Market and Collaboration with Brunei Princess FashionValet, Malaysia’s first online fashion store, aims to penetrate the West Asian Market as it sees high market and consumer demand coming from the region. Its founder, Vivy Yusof said apart from Malaysia, the high demand from West Asia was also due to Fashion Valet’s product and fashion offerings that suit the local community’s taste. She said the company already has established existing customers and plans to penetrate the business into West Asia to serve its loyal consumers. “As the growing e-commerce operators, business models need to change to remain relevant and viable. So, the choice to penetrate the West Asian market is one of the plans for the growth for FashionValet in continuing to provide value for our customers,” she said after the discussion session titled ‘Driving High Impact Entrepreneurs’ in conjunction with the 10th CIMB Malaysia Corporate Day 2018 organized…