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- Distinguish between consumer buying behavior and business buying behavior by way of at least five (5) differences.
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- It is often said that the consumer behaviour is not consistent in a market. It varies from time to time. Explain.What is Marketing Concept? Explain with the help of examples how does understanding Consumer Behaviour helps in implementation of marketing concept?Can business-to-business marketers take advantage of newinsights into consumer buying behavior? Why or why not?
- What are the main types of consumer buying decision behaviour? Give examples of each from your life experiencesIdentify the stages of the business buying decision pro-cess. How is this decision process used when makingstraight rebuys?Behavioural segmentation is the process of grouping customers according to their behaviour when making purchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation. Discuss in detail the importance of behavioural segmentation to any business in general.
- What are the Organizational influences on business buying behavior?What is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.
- Understanding factors that affect buying behavior helps marketing managers to predict consumer responses to marketing strategies and helps to develop a marketing mix.; True or FalseDescribe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?Describe Business Buying Behavior?