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1. How can you distinguish product,service and, experience?
2. In what way services generally considered one more difficult to market? Cite one (1)reason or attribute and explain how marketers address the problems
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- Describe any 4 attributes of services products and discuss the implications to marketers.Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered? This is a discussion questionThink of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?
- Sub part question, Please answer bothHow do the marketers Offer organization-wide commitment in service and after-sales support?1 What consumer wants (or benefits) are met by the following products or services? (a) 3M Post-it® Flag Highlighter, (b) Nike running shoes, (c) Hertz Rent- A-Car, and (d) television home shopping programs.