Do research on the Web to identify examples of a social network allowing a large national retailer to mine its data to learn more about the social network members and to develop targeted direct mailings and emails promoting its products. What are the pros and cons of sharing such data? How do social network members feel when they learn that their data is being shared? In your opinion, under what conditions is this a legitimate use of social network member data

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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Do research on the Web to identify examples of a social network allowing a large national retailer to mine its data to learn more about the social network members and to develop targeted direct mailings and emails promoting its products. What are the pros and cons of sharing such data? How do social network members feel when they learn that their data is being shared? In your opinion, under what conditions is this a legitimate use of social network member data? 

 

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