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Do you believe that social media have any impact on customer service. If yes how? Explain!
Social media has revolutionized the way brands have interacted with customers. Because in the past customers had to rely on more traditional methods like calling the company premises or visiting them physically to voice their issues or highlight their concerns. But due to the explosion of popularity of social media, customers are able to share their voices with a click of a button.
With the growing popularity and usage of social media, brands cannot ignore the potential and opportunities that come their way. But this instant connection and engagement with customers have to be managed prudently, social media is an open forum for the world to see. Brands often use this platform to improve their offerings and experience offered to their customers and any customer wouldn't want to interact with a brand possessing a negative reputation
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