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- When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn’t the focus of marketing be to acquire as many customers as possible?Why do some critics consider stealth marketing to be unethical?Shouldn’t the focus of marketing be to acquire as many customers as possible?
- Being locked into a product or technology is a problem only if such a product can be clearly shown to be inferior to an alternative. Using your understanding of market structure, briefly explain what difficulties there might be in establishing such a case?When implementing customer relationship management, why might a business desire fewer customers over more customers?How are logical fallacies used in marketing?
- How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?How can a marketing organization foster a customer-centric culture?Reflect on how the concepts in advanced marketing can be applied to real-world situations and can increase your chances to career or life success?