During a roundtable meeting, one of your business associates suggests using a survey during the analysis phase/start-up process. Why might you consider doing so? a) To establish business type b) To analyze an income statement c) To influence a competitor d) To determine customer wants/needs

During a roundtable meeting, one of your business associates suggests using a survey during the analysis phase/start-up process. Why might you consider doing so? a) To establish business type b) To analyze an income statement c) To influence a competitor d) To determine customer wants/needs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

During a roundtable meeting, one of your business associates suggests using a survey during the analysis phase/start-up process. Why might you consider doing so?

	a)	To establish business type
	b)	To analyze an income statement
	c)	To influence a competitor
	d)	To determine customer wants/needs

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