Effective advertising influences behavior or thought patterns.” By: Diosdado Salvador Jr. Former ASEAN President, Johnson & Johnson Explanation of this quote
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“Effective advertising influences behavior or thought patterns.” By: Diosdado Salvador Jr. Former ASEAN President, Johnson & Johnson
Explanation of this quote
Step by step
Solved in 3 steps
- 1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?What factors have played the biggest role in changing the dynamics of Super Bowl advertising in recent years?
- Comparison of Competitve Advertisements: Samsung vs Apple Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience?Do you think corrective advertising works? Evaluate the three corrective messages described in the text.Comparison of Competitve Advertisements: Samsung vs Apple Do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category?
- Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.Avon is a cosmetic company created to conduct business on enhancing women's beauty. This brand is now a global leader with massive growth and high revenues. Being the world's largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as Brand awareness Persuasion Supporting marketing efforts O Encouraging actionAdvertisements help in convincing customers to buy a product or service. Advertisers and marketers should be careful in creating ads for the general public. This ad was pulled after figuring in some controversies; LBC's Spelling Bee Commercial (2009) The Department of Education called the attention of LBC (Luzon Brokerage Movement) management for showing a commercial that encouraged wrong spelling among children. In a spelling bee contest, the emcee played by Edu Manzano called the contestants to spell remittance, affordable, and instant. They spelled out "LBC" instead. DepEd said that the commercial was encouraging wrong spelling of words. What is the social responsibility of entrepreneurs or advertisers to customers based on the example given above?
- Comparison of Competitve Advertisements: Samsung vs Apple Describe the product that is being advertised. What stage of the Product Life Cycle is this product in the marketplace? In what ways does this impact how advertisers generally promote this product?Comparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace?Discuss the following Socio-cultural Theory in Advertising: •Economic Rationality and Emotion in Buying Behavior •Meanings and Messages in Advertisement •Polysemy in Advertising