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Effective marketers recognize that a label is much more than just a sticker on a package. What can a label do for a marketer?
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- Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.What impact is created by a weak product’s unfavorable image?
- Can you give me a hint how you can use celebrity status of a brand (like designed by celebrity) to promote the brand?explain How do online reviews and ratings impact consumer attitudes towards a product or brand?Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?
- Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?In your experience, explain whether you feel brand positioning affects how you, as a consumer, perceive a product. Explain why. Share an experience with a product or service that demonstrates your stanceIn what ways does the ad attempt to manipulate the consumer into buying theparticular product it sells? On what emotions and desires does the ad play?