Enter K for Kaizen, D for Deming, I for Ishikawa, or B for Brue, a. Who is given credit for helping the Japanese turn a “junk producing” manufacturing process into a world standard for product and process quality? ____   b. Who developed the “cause-and-effect diagram” for identifying and solving quality problems, sometimes called the “fishbone diagram”? ____

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Enter K for Kaizen, D for Deming, I for Ishikawa, or B for Brue,

  • a. Who is given credit for helping the Japanese turn a “junk producing” manufacturing process into a world standard for product and process quality? ____

 

  • b. Who developed the “cause-and-effect diagram” for identifying and solving quality problems, sometimes called the “fishbone diagram”? ____
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