Enumerate how can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?
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Enumerate how can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?
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- How can companies ensure that their products and services are relevant to local markets, while maintaining a consistent global brand identity?Describe the four factors that contribute to the likelihood of success for a product or service in an international market.Technology provides marketers with limited budget opportunities to build brand awareness on a global scale. What are the three best brand awareness strategies for bringing a product or service to a global market
- Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?How do Global marketing target markets throughout the world?What product types require personal selling internationally?Does it differ from how those products are sold domestically?
- In his book Crossing the Chasm, Geoffrey Moore discusses some of the issues involved in marketing technologically new products as markets develop through different stages. What customer groups does Moore identify as critical to the movement into mass market, and what must companies do if they are to successfully cross the chasm?Discuss the role of sustainability and corporate social responsibility in global marketing efforts and the opportunities they present for companies.What are the Preferences of Business Travellers?
- What challenges and opportunities does the complexity of international market forces present to the successful marketing and expansion of global brands?What impact does globalization have on the overall marketing landscape, and how can companies adapt to these changes?What is a Total Product's relevance for global marketing efforts?