evaluate Adidas’s positioning strategy
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evaluate Adidas’s positioning strategy
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- You are the newly appointed brand manager of Grooming Brand, an unscented deodorant shampoo targeting Generation X. Sales of this brand have been declining for some time, and recent exploratory research shows that your brand is no longer price competitive. From the marketing information system reports, you think that re- evaluating the market segmentation previously used to better understand the target consumer may be the key to this problem. From your own research on organizations similar to yours, you've noticed that many deodorant marketers at these organizations set their marketing strategies by adopting a multivariate demographic segmentation (i.e.combining two or more demographic variables) approach. Using examples, explain why and how the market segmentation approach can be used in an attempt to solve the sales decline.Explain the benefits the company is getting or beneficiaries are receiving by implementing Islamic principles and approaches in the company- (100-250 words maximnm)Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
- Fusion is a new generation perfume with mesmerizing fragrance. It is extremely popular among elites’ circles in developed countries. Presently, it is available in 150ml, 180ml, and 200-ml premium packaging. Now Fusion wants to extend to Muslim countries like UAE, Saudi Arabia, Pakistan, Turkey, and the Middle East. Muslim countries in general, do not like perfumes with alcoholic contents for religious reasons. It is also likely that Fusion will face resistance from customers due to its high ethanol (Alcohol) contents. You have been hired as Marketing Manager to expand Fusion in Pakistan. What changes do you think Fusion should make in Product (and its package) to make this good product acceptable in Pakistan? Fusion is a very expensive product that will be hard to buy for the people in Pakistan. What changes do you think should be brought in 4P’s to make it affordable for customers? (Caution: lowering prices may signal poor quality) There are other similar perfumes available in the…Fusion is a new generation perfume with mesmerizing fragrance. It is extremely popular among elites’ circles in developed countries. Presently, it is available in 150ml, 180ml, and 200-ml premium packaging. Now Fusion wants to extend to Muslim countries like UAE, Saudi Arabia, Pakistan, Turkey, and the Middle East. Muslim countries in general, do not like perfumes with alcoholic contents for religious reasons. It is also likely that Fusion will face resistance from customers due to its high ethanol (Alcohol) contents. You have been hired as Marketing Manager to expand Fusion in Pakistan. What changes do you think Fusion should make in Product (and its package) to make this good product acceptable in Pakistan? Fusion is a very expensive product that will be hard to buy for the people in Pakistan. What changes do you think should be brought in 4P’s to make it affordable for customers? (Caution: lowering prices may signal poor quality) There are other similar perfumes available in the…Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
- Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…what are the advantages and disadvantages faced by Ojay Koolers Limited in Jamaica? how does branding affects Ojay Koolers limited?Suppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.
- Nike is a luxury brand. It manufactures products that are highly associated with its core products. Substantiate your answer why it would be appropriate to classify Nike as a luxury Brand.This is a marketing question related to branding..... Consider a multinational automotive corporation aiming to enter the electric vehicle (EV) market. The company has a long-standing reputation for producing high-performance luxury vehicles but recognizes the need to redefine its brand positioning to resonate with environmentally conscious consumers and adapt to the evolving automotive landscape. Drawing upon principles of brand positioning and market segmentation, analyze the strategic considerations and challenges the automotive corporation may face in repositioning its brand for the Electric Vehicles market.Procter & Gamble sends new parents home from the hospital with asample of Pampers diapers, and it has started sending Fusion ProGliderazors to each young man in America on his 18th birthday. What arethe likely goals of such marketing tactics? How could Procter & Gamblemeasure how well it has achieved these goals with its free giveaways?