Exhibit 5 Weekly Scanner Data on Sales of Gillette Razors and Blades, 2016-2017 Fusion Pro-Shield Razor Razor & 2 Cartridges Sensor 2-Blade Disposable Fusion 5-Blade Cartridge (4 count) Razor (12 count) Week Ending Unit Sales Price per Unit Unit Sales Price per Unit Price per Unit Sales Unit 03-Apr-16 30 $11.26 45 $21.67 18 $12.54 10-Apr-16 49 $11.56 35 $21.75 21 $12.78 17-Apr-16 36 $11.35 32 $21.78 18 $13.35 24-Apr-16 36 $11.42 52 $21.82 17 $12.44 01-May-16 49 $11.34 38 $21.92 16 $12.47 08-May-16 33 $11.16 52 $20.84 29 $10.38 15-May-16 86 $11.25 34 $22.27 29 $12.82 22-May-16 91 $11.71 53 $21.20 28 $11.68 29-May-16 76 $11.41 43 $21.93 22 $11.50 05-Jun-16 108 $11.06 35 $21.71 17 $10.09 12-Jun-16 102 $11.30 37 $22.07 24 $11.35 19-Jun-16 58 $11.52 35 $21.79 18 $12.67 26-Jun-16 57 $11.15 44 $22.19 25 $12.71 03-Jul-16 50 $11.12 44 $21.91 21 $12.88 10-Jul-16 63 $9.52 42 $20.38 20 $9.27 17-Jul-16 68 $8.45 49 $21.05 33 $10.35 24-Jul-16 54 $9.96 33 $21.67 32 $9.84 31-Jul-16 46 $10.58 26 $22.87 15 $12.14 07-Aug-16 67 $9.71 38 $22.72 20 $8.39 14-Aug-16 63 $10.50 34 $22.52 17 $11.62 21-Aug-16 37 $9.63 44 $22.31 23 $10.14 28-Aug-16 31 $10.25 38 $22.70 12 $13.01 04-Sep-16 56 $9.50 44 $22.14 28 $9.04 11-Sep-16 58 $9.74 37 $22.73 19 $8.88 18-Sep-16 55 $10.13 39 $22.70 22 $9.19 25-Sep-16 34 $9.94 38 $22.41 19 $8.41 02-Oct-16 51 $9.98 34 $22.23 22 $9.80 09-Oct-16 38 $10.72 44 $21.99 20 $11.92 16-Oct-16 28 $10.88 34 $22.37 20 $8.98 23-Oct-16 19 $10.92 25 $22.87 22 $9.34 30-Oct-16 34 $10.83 28 $22.27 16 $11.38 06-Nov-16 30 $10.60 24 $22.63 10 $11.53 13-Nov-16 31 $10.49 37 $22.21 21 $10.09 20-Nov-16 27 $10.63 36 $22.75 17 $10.57 27-Nov-16 55 $9.16 33 $22.22 9 $11.10 04-Dec-16 36 $10.58 36 $22.47 24 $11.04 11-Dec-16 42 $10.73 26 $22.06 26 $8.97 18-Dec-16 68 $10.87 17 $22.05 17 $12.75 25-Dec-16 44 $10.48 37 $22.46 19 $12.41 01-Jan-17 156 $9.71 36 $22.32 14 $12.83 08-Jan-17 25 $11.99 27 $23.32 15 $12.95 15-Jan-17 27 $12.07 35 $23.01 15 $12.83 22-Jan-17 21 $12.01 45 $22.87 13 $11.27 29-Jan-17 23 $11.52 34 $22.73 19 $12.45 05-Feb-17 23 $12.25 57 $22.75 28 $8.46 12-Feb-17 17 $12.46 43 $22.69 18 $11.39 19-Feb-17 27 $12.35 57 $22.57 16 $11.78 26-Feb-17 24 $12.14 62 $22.55 17 $12.58 Average 49 $10.83 39 $22.22 20 20 $11.17 Products/unit 2 4 Price/Product $5.42 $5.55 12 $0.93 Training
Exhibit 5 Weekly Scanner Data on Sales of Gillette Razors and Blades, 2016-2017 Fusion Pro-Shield Razor Razor & 2 Cartridges Sensor 2-Blade Disposable Fusion 5-Blade Cartridge (4 count) Razor (12 count) Week Ending Unit Sales Price per Unit Unit Sales Price per Unit Price per Unit Sales Unit 03-Apr-16 30 $11.26 45 $21.67 18 $12.54 10-Apr-16 49 $11.56 35 $21.75 21 $12.78 17-Apr-16 36 $11.35 32 $21.78 18 $13.35 24-Apr-16 36 $11.42 52 $21.82 17 $12.44 01-May-16 49 $11.34 38 $21.92 16 $12.47 08-May-16 33 $11.16 52 $20.84 29 $10.38 15-May-16 86 $11.25 34 $22.27 29 $12.82 22-May-16 91 $11.71 53 $21.20 28 $11.68 29-May-16 76 $11.41 43 $21.93 22 $11.50 05-Jun-16 108 $11.06 35 $21.71 17 $10.09 12-Jun-16 102 $11.30 37 $22.07 24 $11.35 19-Jun-16 58 $11.52 35 $21.79 18 $12.67 26-Jun-16 57 $11.15 44 $22.19 25 $12.71 03-Jul-16 50 $11.12 44 $21.91 21 $12.88 10-Jul-16 63 $9.52 42 $20.38 20 $9.27 17-Jul-16 68 $8.45 49 $21.05 33 $10.35 24-Jul-16 54 $9.96 33 $21.67 32 $9.84 31-Jul-16 46 $10.58 26 $22.87 15 $12.14 07-Aug-16 67 $9.71 38 $22.72 20 $8.39 14-Aug-16 63 $10.50 34 $22.52 17 $11.62 21-Aug-16 37 $9.63 44 $22.31 23 $10.14 28-Aug-16 31 $10.25 38 $22.70 12 $13.01 04-Sep-16 56 $9.50 44 $22.14 28 $9.04 11-Sep-16 58 $9.74 37 $22.73 19 $8.88 18-Sep-16 55 $10.13 39 $22.70 22 $9.19 25-Sep-16 34 $9.94 38 $22.41 19 $8.41 02-Oct-16 51 $9.98 34 $22.23 22 $9.80 09-Oct-16 38 $10.72 44 $21.99 20 $11.92 16-Oct-16 28 $10.88 34 $22.37 20 $8.98 23-Oct-16 19 $10.92 25 $22.87 22 $9.34 30-Oct-16 34 $10.83 28 $22.27 16 $11.38 06-Nov-16 30 $10.60 24 $22.63 10 $11.53 13-Nov-16 31 $10.49 37 $22.21 21 $10.09 20-Nov-16 27 $10.63 36 $22.75 17 $10.57 27-Nov-16 55 $9.16 33 $22.22 9 $11.10 04-Dec-16 36 $10.58 36 $22.47 24 $11.04 11-Dec-16 42 $10.73 26 $22.06 26 $8.97 18-Dec-16 68 $10.87 17 $22.05 17 $12.75 25-Dec-16 44 $10.48 37 $22.46 19 $12.41 01-Jan-17 156 $9.71 36 $22.32 14 $12.83 08-Jan-17 25 $11.99 27 $23.32 15 $12.95 15-Jan-17 27 $12.07 35 $23.01 15 $12.83 22-Jan-17 21 $12.01 45 $22.87 13 $11.27 29-Jan-17 23 $11.52 34 $22.73 19 $12.45 05-Feb-17 23 $12.25 57 $22.75 28 $8.46 12-Feb-17 17 $12.46 43 $22.69 18 $11.39 19-Feb-17 27 $12.35 57 $22.57 16 $11.78 26-Feb-17 24 $12.14 62 $22.55 17 $12.58 Average 49 $10.83 39 $22.22 20 20 $11.17 Products/unit 2 4 Price/Product $5.42 $5.55 12 $0.93 Training
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Question
Derive the revenue functions/ equations from the estimated demand for each of Gillette's razors and blades Determine the revenue maximizing price for each of Gillette's razors and blades
Transcribed Image Text:Exhibit 5 Weekly Scanner Data on Sales of Gillette Razors and Blades, 2016-2017
Fusion Pro-Shield Razor
Razor & 2 Cartridges
Sensor 2-Blade Disposable
Fusion 5-Blade
Cartridge (4 count)
Razor (12 count)
Week Ending
Unit Sales
Price per
Unit
Unit Sales
Price per
Unit
Price per
Unit Sales
Unit
03-Apr-16
30
$11.26
45
$21.67
18
$12.54
10-Apr-16
49
$11.56
35
$21.75
21
$12.78
17-Apr-16
36
$11.35
32
$21.78
18
$13.35
24-Apr-16
36
$11.42
52
$21.82
17
$12.44
01-May-16
49
$11.34
38
$21.92
16
$12.47
08-May-16
33
$11.16
52
$20.84
29
$10.38
15-May-16
86
$11.25
34
$22.27
29
$12.82
22-May-16
91
$11.71
53
$21.20
28
$11.68
29-May-16
76
$11.41
43
$21.93
22
$11.50
05-Jun-16
108
$11.06
35
$21.71
17
$10.09
12-Jun-16
102
$11.30
37
$22.07
24
$11.35
19-Jun-16
58
$11.52
35
$21.79
18
$12.67
26-Jun-16
57
$11.15
44
$22.19
25
$12.71
03-Jul-16
50
$11.12
44
$21.91
21
$12.88
10-Jul-16
63
$9.52
42
$20.38
20
$9.27
17-Jul-16
68
$8.45
49
$21.05
33
$10.35
24-Jul-16
54
$9.96
33
$21.67
32
$9.84
31-Jul-16
46
$10.58
26
$22.87
15
$12.14
07-Aug-16
67
$9.71
38
$22.72
20
$8.39
14-Aug-16
63
$10.50
34
$22.52
17
$11.62
21-Aug-16
37
$9.63
44
$22.31
23
$10.14
28-Aug-16
31
$10.25
38
$22.70
12
$13.01
04-Sep-16
56
$9.50
44
$22.14
28
$9.04
11-Sep-16
58
$9.74
37
$22.73
19
$8.88
18-Sep-16
55
$10.13
39
$22.70
22
$9.19
25-Sep-16
34
$9.94
38
$22.41
19
$8.41
02-Oct-16
51
$9.98
34
$22.23
22
$9.80
09-Oct-16
38
$10.72
44
$21.99
20
$11.92
16-Oct-16
28
$10.88
34
$22.37
20
$8.98
23-Oct-16
19
$10.92
25
$22.87
22
$9.34
30-Oct-16
34
$10.83
28
$22.27
16
$11.38
06-Nov-16
30
$10.60
24
$22.63
10
$11.53
13-Nov-16
31
$10.49
37
$22.21
21
$10.09
20-Nov-16
27
$10.63
36
$22.75
17
$10.57
27-Nov-16
55
$9.16
33
$22.22
9
$11.10
04-Dec-16
36
$10.58
36
$22.47
24
$11.04
11-Dec-16
42
$10.73
26
$22.06
26
$8.97
18-Dec-16
68
$10.87
17
$22.05
17
$12.75
25-Dec-16
44
$10.48
37
$22.46
19
$12.41
01-Jan-17
156
$9.71
36
$22.32
14
$12.83
08-Jan-17
25
$11.99
27
$23.32
15
$12.95
15-Jan-17
27
$12.07
35
$23.01
15
$12.83
22-Jan-17
21
$12.01
45
$22.87
13
$11.27
29-Jan-17
23
$11.52
34
$22.73
19
$12.45
05-Feb-17
23
$12.25
57
$22.75
28
$8.46
12-Feb-17
17
$12.46
43
$22.69
18
$11.39
19-Feb-17
27
$12.35
57
$22.57
16
$11.78
26-Feb-17
24
$12.14
62
$22.55
17
$12.58
Average
49
$10.83
39
$22.22
20
20
$11.17
Products/unit
2
4
Price/Product
$5.42
$5.55
12
$0.93
Training
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