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- MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?Describe how each of the following firm’s productmanagers should approach the (i) pre-Depressiongeneration, (ii) Depression generation,(iii) baby boom generation, (iv) Generation X,(v) Generation Y, (vi) Generation Z, and(vii) Generation Alpha.a. Pepsib. Panera Breadc. The Golf Channeld. dotdash.come. The Humane Societyf. iPadg. Facebookh. Crest Whitener SystemInterview three members of the followingsubcultures and ascertain their opinions of howtheir ethnic or nationality group is portrayed onnetwork television shows and in national ads.a. African Americansb. Asian Americansc. Hispanicsd. Arab Americanse. Asian Indian Americansf. Native Americans
- How can we, as consumers and sharers of news, learn to identify potential "fake news" stories and how does it affect each of us?ons Help Last edit was seconds ago arial BIUA 三 11 1 3 Product managers can gather user data by surveying customers, running tests with a product's beta versions,conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends,discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics. MAR 23 tv lili8. Which of the following would be an example of a bioethical issue? a. Ethical committee b. Abortion c. Paternalism d. Nonmaleficence
- Women in the market can be classified asa. market segmentation.b. a marketing mix.c. a market segment.d. an independent market.e. a producer market.1.in your own words, explain why smoking hookah may be considered worse than smoking traditional tobacco cigarettes. Provide TWO reasons why as discussed in class. 2. How did lack of affordable/stable housing worsen health disparities during the COVID-19 pandemic.Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?
- Q1. Propose ways in which Livestock Wealth may improve upon their approach to “shared value” and “inclusive business”.Which of the following ethical principles is being demonstrated when a researcher adaptsmethods to the needs of different populations?a) Beneficenceb) Integrityc) Respect for people's rights and dignityd) Fidelity and responsibility5Is the American Heart Association outdated? And/or how should we change (or not change) our diets for heart health? Have any of you had any positive or negative experiences with similar dietary changes?