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- Watch the following TVC add and explain in details as which market segmentation bases this business is using to identify and serve its target market customers? https://www.youtube.com/watch?v=OP0uJRq4Rc8“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/) In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success. The most common objective of modern commercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…1. If you are asked to introduce electrical scooters what variables do you consider to do market segmentation?
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?Many of the large tech companies in the market (like Google and Amazon) have implemented a similar strategy in entering every possible market.From the movie and music industry to self-driving cars and transportation.What is behind this strategy?The mobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop: a) What are the causes and the effects of the economic inefficiency of mobile phoned?
- . The digital economy has offered great opportunities to consumers amid the COVID-19 crisis. Electronic commerce of goods and services is booming as consumers increasingly rely on digital platforms for online shopping, virtual meetings, and educational purposes. However, the digital economy is also a source of some of the greatest challenges to consumers in the wake of the COVID-19 crisis. Identify and discuss three (3) of these possible challengesDiscuss the anatomy of market failures in response to the outbreak of Covid-19 pandemic. What are the appropriate policy actions in dealing with Covid-19 related externalities?Due to COVID-19, what are the implications of technology strategy for food and beverage industry?
- imagine you are opening a shoe manufacturing company in south africa and one in nigeria for memory foam shoes (sneakers, heels, slippers). critcally discuss Whether one country or both countries represents a good opportunity for your product and, do you recommend entering or not entering those markets?how are european markets affected by holiday shopping?What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?