Explain the problems and pitfalls of allowing the audience to have control over the promotion in operations ?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 13DRQ
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Explain the problems and pitfalls of allowing the audience to have control over the promotion in operations ?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing