Explain, what would be the Advertising objectives that you would set for the following situations: Brand of health drink only for the urban market and that too be concentrated in the metro cities. Brand of apparels that is wrongly perceived as a low purchase item. Your brand of cold drink has been negatively targeted in your competitor’s advertisements. You have tied up with a bank that will provide the loan for the purchase of your brand of automobile. Festival season means marketing opportunity for your brand of fast food. You want to make it a family affair and give some add on’s to your customers, but for a limited period of time.

Explain, what would be the Advertising objectives that you would set for the following situations: Brand of health drink only for the urban market and that too be concentrated in the metro cities. Brand of apparels that is wrongly perceived as a low purchase item. Your brand of cold drink has been negatively targeted in your competitor’s advertisements. You have tied up with a bank that will provide the loan for the purchase of your brand of automobile. Festival season means marketing opportunity for your brand of fast food. You want to make it a family affair and give some add on’s to your customers, but for a limited period of time.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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