Explain why managers use customer relationship management systems. More than one answer may be correct.   to target profitable customers   to customize marketing messaging   to improve pricing decisions   to speed the supply chain

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Explain why managers use customer relationship management systems. More than one answer may be correct.

 

to target profitable customers

 

to customize marketing messaging

 

to improve pricing decisions

 

to speed the supply chain

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