Explore strategies for co-branding, co-marketing campaigns, and joint promotional activities to leverage the strengths of both partners and maximize the impact of the alliance on brand awareness and customer acquisition.
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- Discuss the role of relationship marketing and strategic alliances in business marketing. Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills. Why is relationship or personal selling the best way to promote in business marketing?Explain , the role of relationship marketing and strategic alliances in business marketing. Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills. Why is relationship or personal selling the best way to promote in business marketing?Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
- Summarize what branding is, which should include - how to develop a brand position and how to create brand equityPlease answer these questions -Discuss the key elements of a brand. How can brands lose their value? -Distinguish between emotional and rational branding. -Which affiliate marketing strategy do you think is the most effective? Why? -What are the advantages of an affiliate marketing strategy?Discuss the importance of aligning the rebranding strategy with the company's mission and values.
- Describe the brand sponsorship options available to marketers and provide an example of each?Analyze the promotion mix of Coca-Cola and explain its success.Conduct research on power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Art/their big idea or value proposition.
- Criticize this advertisments and why they are controversial?Explain what a marketing manager should always be mindful of, before passing the sponsorship programs.Discuss corporate branding . • What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions ? How can online digital marketing and social media be utilized to strengthen the distinctions across brands within a particular portfolio