FedEx built its business on quick, dependable delivery of itemsbeing shipped by air from one business to another. Its earlyadvantages included global tracking of shipments using Webtechnology. The advancement of Internet technology enabledcompetitors to become much more sophisticated in ordertracking. In addition, the advent of Web-based businesses putpressure on increased ground transportation deliveries. Explainhow this change in the environment has affected FedEx’s op-erations strategy, especially relative to UPS, which has a stronghold on the business-to-consumer ground delivery business.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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FedEx built its business on quick, dependable delivery of items
being shipped by air from one business to another. Its early
advantages included global tracking of shipments using Web
technology. The advancement of Internet technology enabled
competitors to become much more sophisticated in order
tracking. In addition, the advent of Web-based businesses put
pressure on increased ground transportation deliveries. Explain
how this change in the environment has affected FedEx’s op-
erations strategy, especially relative to UPS, which has a strong
hold on the business-to-consumer ground delivery business.

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