Find any two products, one a manufactured food item (for example, a pack of breakfast cereals, a packet of biscuits, etc.) and the other a domestic electrical item (for example, electric toaster, coffee maker, ): Identify the important quality characteristics for these two products How could each of these quality characteristics be measured for the products?
Find any two products, one a manufactured food item (for example, a pack of breakfast cereals, a packet of biscuits, etc.) and the other a domestic electrical item (for example, electric toaster, coffee maker, ): Identify the important quality characteristics for these two products How could each of these quality characteristics be measured for the products?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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- Find any two products, one a manufactured food item (for example, a pack of breakfast cereals, a packet of biscuits, etc.) and the other a domestic electrical item (for example, electric toaster, coffee maker, ):
- Identify the important quality characteristics for these two products
- How could each of these quality characteristics be measured for the products?
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