For Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your categorization. Prepare a short presentation to share with your class.

For Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your categorization. Prepare a short presentation to share with your class.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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