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Forms of Franchising Arrangements: 1. Manufacturing- Sponsored Retailer. This type of franchise system is best exemplified by the automotive industry. Ford Company, for instance, licenses automotive dealers to sell its car. So are Nissan and Toyota whose dealers are fond in such Places as Alabang, Balintawak, Makati, etc. The dealers are independent business people who agree to meet and comply with the various terms and conditions in respect to sales and service. 2. A Manufacturer-Sponsored wholesale franchise system. This second type may be found in the Soft drinks Industry. Coca Bottling Company, for instance, licenses bottlers. (Wholesaler) in various markets who buys its syrup concentrate and then bottle, and sell it to retailers in the local markets. 3. The third type is known as the Service-firm- Sponsored retailer franchise system. Under this arrangement, a serve firm organizes a whole system for bringing its service efficient to its target customers: One good example may be found in the autoretail business, fast-food service business (Mc Donald's, Burger king, Kentucky fried chicken, Shakey's, Pizza hot).

Forms of Franchising Arrangements: 1. Manufacturing- Sponsored Retailer. This type of franchise system is best exemplified by the automotive industry. Ford Company, for instance, licenses automotive dealers to sell its car. So are Nissan and Toyota whose dealers are fond in such Places as Alabang, Balintawak, Makati, etc. The dealers are independent business people who agree to meet and comply with the various terms and conditions in respect to sales and service. 2. A Manufacturer-Sponsored wholesale franchise system. This second type may be found in the Soft drinks Industry. Coca Bottling Company, for instance, licenses bottlers. (Wholesaler) in various markets who buys its syrup concentrate and then bottle, and sell it to retailers in the local markets. 3. The third type is known as the Service-firm- Sponsored retailer franchise system. Under this arrangement, a serve firm organizes a whole system for bringing its service efficient to its target customers: One good example may be found in the autoretail business, fast-food service business (Mc Donald's, Burger king, Kentucky fried chicken, Shakey's, Pizza hot).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Forms of Franchising Arrangements: 1. Manufacturing- Sponsored Retailer. This type of franchise system is best exemplified by the automotive industry. Ford Company, for instance, licenses automotive dealers to sell its car. So are Nissan and Toyota whose dealers are fond in such Places as Alabang, Balintawak, Makati, etc. The dealers are independent business people who agree to meet and comply with the various terms and conditions in respect to sales and service. 2. A Manufacturer-Sponsored wholesale franchise system. This second type may be found in the Soft drinks Industry. Coca Bottling Company, for instance, licenses bottlers. (Wholesaler) in various markets who buys its syrup concentrate and then bottle, and sell it to retailers in the local markets. 3. The third type is known as the Service-firm- Sponsored retailer franchise system. Under this arrangement, a serve firm organizes a whole system for bringing its service efficient to its target customers: One good example may be found in the autoretail business, fast-food service business (Mc Donald's, Burger king, Kentucky fried chicken, Shakey's, Pizza hot).
Transcribed Image Text:Forms of Franchising Arrangements: 1. Manufacturing- Sponsored Retailer. This type of franchise system is best exemplified by the automotive industry. Ford Company, for instance, licenses automotive dealers to sell its car. So are Nissan and Toyota whose dealers are fond in such Places as Alabang, Balintawak, Makati, etc. The dealers are independent business people who agree to meet and comply with the various terms and conditions in respect to sales and service. 2. A Manufacturer-Sponsored wholesale franchise system. This second type may be found in the Soft drinks Industry. Coca Bottling Company, for instance, licenses bottlers. (Wholesaler) in various markets who buys its syrup concentrate and then bottle, and sell it to retailers in the local markets. 3. The third type is known as the Service-firm- Sponsored retailer franchise system. Under this arrangement, a serve firm organizes a whole system for bringing its service efficient to its target customers: One good example may be found in the autoretail business, fast-food service business (Mc Donald's, Burger king, Kentucky fried chicken, Shakey's, Pizza hot).
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