Q: How can technology help to build long-term customer relationships?
A: CRM applications are a synthesis of functional components, cutting-edge technologies, and…
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A: Segmentation – It signifies the division of the market based on certain criteria such as…
Q: Understand the major components of a marketing plan.
A: A plan is set of activities jotted down by the person to achieve the desired goals. It is carried…
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A: a) Intranet : It is convenient tool for internal communication of the company
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A: Market segmentation is a marketing strategy that involves identifying specific groups of customers…
Q: Describe the four forms of organizational structure.
A: Organizational structure is a process in which different business organization tasks and activities…
Q: Why is it important for even a small firm to develop a line ofproducts?
A: Product line refers to different products and services, that are produced by the same company. For…
Q: Why is business plan important when planning a business?
A: Since you have asked multiple question, we will solve the first question for you. If you want any…
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A: In market terms, the concept of efficiency means the capability of a firm or a process to produce…
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A: Sales forecasting assists you in achieving this revenue efficiency by providing insight into the…
Q: Which one of the following was not discussed as means of combatting product piracy?
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Q: According to Schein (2004), cultural assumption is shared solutions to universal problems of how to…
A: Every company is run by the people and for the people. It creates value for the customers and the…
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A: A new startup was created with a unique solution for a new or an old problem. The founders need to…
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A: CRM is the activity of establishing and maintaining relationships with customers of the company. So,…
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A: Cloth marketing is the process of managing the flow of merchandise from the initial selection of…
Q: What are some of the benefits and limitations of a team?
A: A team is a group of people with different specialization coming together for a common objective.…
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A: Connected car is a type of car which can connect bidirectionally that is both inside and outside the…
Q: 1. CHOOSE TWO (2) existing local company that you will represent as their salespeople. a. Yes TWO as…
A: In the given scenario, we are appointed as the salesperson, and we will be analyzing the customer,…
Q: Identify the five different types of brands
A: A brand is a unique Identity created in the market so that consumers will remember the company. It…
Q: State FOUR (4) benefits of using new media for marketers nowadays.
A: Although social media is the most apparent manifestation of this new type of communication, it is by…
Q: How might adoption of the marketing concept benefit afirm? How might it benefit the firm’s…
A: The marketing concept states that customer satisfaction will be achieved when the company builds a…
Q: Identify the major pricing objectives used by businesses.
A: Setting prices for your products or services is more complicated than a simple calculation. Prices…
Q: Who will do the training?
A: Training is the activity of giving job-specific and desirable skills to employees so that they can…
Q: Describe what is meant by target market & the importance of identifying them.
A: Market segmentation is the process of sub-dividing your target market into sections that are more…
Q: How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented…
A: Marketing comprises activities related to promoting brand and product awareness by using various…
Q: _______ Improving customer satisfaction and increasingemployee participation are two objectives of…
A: Marketing management is functional area of introducing product and its related information to…
Q: Explain what a product is and how products are classified.
A: Challenges associated with the product development strategy: 1.Unpredictability. New products are…
Q: What are some cultural factors that U.S. companies must recognize when doing business in Latin…
A: Each geographic region has a unique culture which makes it special and different from each other.…
Q: Define the area of alignment, as well as the magnitude and pace of change of the reformation…
A: The Avon Mission Statement Our mission is to make a difference in the lives of women all around the…
Q: A systematic program of reinforcement that encourages desirable behavior is called behavior…
A: Behavioral modification is a treatment that restores unwanted behavior to the most desirable using…
Q: 7 Distinguish between social media marketing, inbound and content marketing.
A: Marketing is a process in which firms try to sell products through various type of promotional…
Q: What are the differences between consumer products andB2B products? Describe a product that could be…
A: Products could be distinctive in nature due to tangibility and intangibility features. It means a…
Q: Come up with a buyer value chain for a stockbrokers company
A: A value chain is everything a company will do to add value to the products and services it offers.…
Q: As a business person or as a person who wants to start a business but doesn't have the money for it,…
A: When someone wants to start a business but doesn't have the money to finance it, the first choice…
Q: Should Starbucks data be private, or should it be sold or shared?
A: Data: It illustrates a series of variables, which are needed to create results and it can be in the…
Q: Create a real-time marketing campaign for a product or service of your choice to create customer…
A: Marketing campaigns will be created by the company with certain objectives. This objectives can be…
Q: What are the three phases of human resource management?
A: Human Resource Management (HRM) refers to all of the formal systems designed to assist in the…
Q: What characteristics of a product innovationcan influence its adoption rate?
A: Product innovation is the process of bringing a new solution in the market. This innovation can be…
Q: What is a market offering? Give a recent example of a market offering that has satisfied your need…
A: Market offering is the combination of products and services which company provides to the customers…
Q: A __________ manufacturing system combineselectronic machines and computer-integratedmanufacturing…
A: When viewed at the most abstract level, all production systems can be described as "transformation…
Q: Explain the different strategies available to companies for setting prices
A: Pricing strategy is said as different criteria or methods through which business may decide what…
Q: Explain the benefits of category andbrand management.
A: Brand Management is a marketing function that works upon techniques to improve the perceived product…
Q: What are the major elements of Herzberg’s motivation–hygiene theory?
A: To describe the components responsible for motivation in an organization, Herzberg proposed the…
Q: Why does customer lifetime value emphasize lifetime value over individual transaction value?
A: Satisfaction of the customers is the purpose of existence of an organization. Ascertaining the…
Q: project and the c
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: Describe brand extension and brandlicensing.
A: Marketing describes the activity of product development and creating awareness about it in the…
Q: Staffing, personnel management, and human resources management are synonymous terms.True or False
A: Staffing is the process of appointing suitable candidates for an organization or company for…
Q: PROBLEM SOLUTION O UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE O CUSTOMER SEGMENTS . List the top 1 to…
A: An advertisement (also known as an ad) is a type of marketing that promotes a product, brand, or…
Q: Identify the two top functions clothing retailer will perform in the market channel.
A: Marketing functions in the retail sector are defined as a set of various activities performed by…
Q: Why does a feasibility study need so much time and effort?
A: What is a "feasibility study" As the name describe, a feasibility analysis is used to define the…
Give two examples of consumer addiction to brands
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