Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands. Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368

Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands. Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Discussion 5: Brand Equity

Go to the Interbrand 2021 Best 100 Global Brands at https://interbrand.com/best-global-brands/. Concentrate on the top 20 brands.
Compare the top 20 in 2021 with the top 10 from 10 years ago (2011). https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=368

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