has Toms Shoes been criticised for the effects it's "but one, give one" business model?
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Why has Toms Shoes been criticised for the effects it's "but one, give one" business model? What would be a better strategy for it to pursue?
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- Discuss the main points of your Five Forces Analysis on the toy industry. What are the keysuccess factors in this industry? Explain which of the forces represent major negative forces foryour client Lego? Which of the forces signify opportunities? Explain your answer.Take a look at the websites for Apple (www.apple.com), Dell (www.dell.com), and Lenovo (www.lenovo.com) and answer the following questions. How are each of these companies appealing to their potential customer? Are they using emotions, facts, comparisons, or other factors? How effective do you believe each of them to be?How do you calculate return on marketing investment (rOMI)? How does seeing marketing as an investment rather than a cost impact a business?
- Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?Think Critically Is there a difference between sports, entertainment, and shopping? Has the line between the three been blurred? Explain.For Further Research (Groups) Identify a large compa- ny, like Disney, that has several SBUS. Using the BCG model, assign at least one SBU to each category in the model: star, cash cow, question mark, and dog. Include at least two pieces of data for each to justify your cat- egorization. Prepare a short presentation to share with your class.